If you’re a regular user of the internet, chances are that you’ve seen a fair few websites which are built on WordPress. Once you become accustomed to a site that has clearly been designed in WordPress, you’ll be able to identify which sites look better than others, and why. A big part of this concerns the navigation menu, which can sometimes add to the visitor experience but can also occasionally detract from one’s online journey if it is designed poorly. Therefore, we’ve provided some tips for anyone who has a WordPress website regarding the ideal format for a menu.
Firstly, it has to be easy to find. A triple bar is often used in the top corner to indicate where a menu can be accessed, but this isn’t always utilised. Some websites will simply have a list on the side of the page as you enter the site, or they may have the main options along the top of the page. Some even have the headings at the base of a page, which we personally wouldn’t recommend. Either way, the menu has to be easy to find, since it holds the key for a user to explore the site. We suggest going for the triple bar as it opens up space for the remaining content on the home page.
Once you’ve found the menu, though, it has to look clear and concise. This means a strong contrasting colour scheme (e.g. white text on a red background) that is consistent with the colour scheme of the website as a whole. The text itself has to be legible; if the font is too small or if the lettering is slightly blurry, then it simply will not work. The line gaps between headings should be of a suitable size; there shouldn’t be too much space, but there also shouldn’t be too little space. Presentation and clarity are key; if the visual look of the menu harms the user experience in any way, then it will fail to achieve its objectives.
Now let’s think about the headings themselves. You should try to only have options for the most important aspects of the site; About Us and Contact Us are two sections which should always be covered by the navigation menu, but specific product pages probably aren’t necessary. For example, if you manage a fashion site, you could have headings for Men and Women, but headings for T-shirts, jeans etc. can be saved for the product pages themselves. A menu should be brief and to the point, both in terms of what you are covering in the headings, and also for what they say; for instance, a menu should say “Our History” rather than “Read About Our History & Background”.
There is no right or wrong way to utilise a WordPress menu, but based on long-time web usage and feedback from visitors to a plethora of websites, these tips will go a long way towards your business having the ideal approach for a navigation menu on your WordPress site.
WordPress Bees work closely with clients to build the best possible WordPress websites, which includes designing top quality menus that are fully functional, interactive and easy to navigate. You can contact us for further details using our online form at https://www.wpbees.com/contact-us/.